Question: Colored output on Windows powershell with CTest

I'm using CMake and CTest to build and run my tests.

On Linux I can produce color googletest output with CTest, like this: GTEST_COLOR=1 ctest -V

On Windows I tried something similar in powershell: $Env:GTEST_COLOR=1; ctest -V

However the output is still not colored. How can I achieve the desired colored output?

I'm using Googletest 1.10.0 and CMake 3.17.3