New skill: local-seo (Google Business Profile, NAP, map pack, reviews, local schema)

Gap

We have seo-audit and ai-seo but no local SEO skill. Found in Rezvani's claude-skills (MIT, local-seo-manager) — a clean gap for any business with a physical presence or service area.

Scope (new skill local-seo)

• Google Business Profile — optimization (categories, services, description, photos, posts, Q&A)
• NAP consistency — name/address/phone across the web; citation cleanup
• Local citations & directories — where to list (ties to directory-submissions)
• Reviews — generation, response, and rating strategy as a local ranking + conversion lever
• Map-pack ranking factors — proximity, relevance, prominence; what actually moves the 3-pack
• Local landing / location pages — service-area + city pages (ties to programmatic-seo, site-architecture)
• Local schema — LocalBusiness / GeoCoordinates markup (ties to schema)

Boundaries / related

seo-audit (general technical/on-page), ai-seo (AI-search visibility), schema (LocalBusiness markup), directory-submissions (citations), programmatic-seo (location pages at scale), site-architecture (location page structure). Local/GBP/map-pack is the net-new part.

Notes

Gap via competitive research (Rezvani claude-skills, MIT) — author from scratch, credit in PR. New skill = repo minor (y) bump.

From the 2026-07-24 competitive-learnings research brief.