The brand trip is a right of passage for influencers.
It's a mark of legitimacy that a sponsor wants to invite them on an all-expenses-paid vacation, often with luxurious freebies and activities.
Trips can also spur hard feelings from uninvited influencers, trigger criticism from the public, and project a certain frivolousness.
Usually it is fast fashion companies or beauty brands flying out influencers with the goal of flooding social media with sponsored content.
This time, it was a major AI company.
Over the weekend, several influencers began posting about OpenAI's "first ever brand trip," which appears to have taken place outside of N … Read the full story at The Verge.