Treat the content system as three things, or a rewrite will change the wrong layer.

A stock is what remains and can be used again: checked facts, a glossary, live pages, evaluation records. A flow is a change in a stock: publishing, unpublishing, correcting a number, gaining or losing a citation. Feedback is the result changing the next step. An answer engine cites you, so you write more of that kind of page. Two weeks with no restatement, so you go back to structure and evidence.

Changing a title usually nudges the surface of a flow. The stock is the same, and the engine may still miss the fact. A GEO rewrite should ask whether the piece added a citable stock, or only rephrased what was already there.

Balancing feedback pulls the system back into a range, such as refusing to publish when a fact and its source disagree. Reinforcing feedback amplifies itself, such as cloning any headline that got clicks until the pages no longer match the evidence. On a draft, mark the stocks it depends on, the flows it creates, and which signal after publishing will change the next piece.